ABOUT US
Since Jesse James opened the first jewelry store in the South Of Market Street neighborhood in 1972, The San Francisco Diamond Exchange has been a trusted destination for fine jewelry and custom engagement rings.
As a family-owned atelier, we offer expertly crafted designs and a carefully curated selection of GIA-certified diamonds. From timeless classics to bespoke creations, each piece is made to celebrate life’s most significant moments. Our knowledgeable team provides a tailored, one-on-one experience to help you find or create something truly exceptional.
An Ethical Approach to Diamonds
Our reputation means everything to us and we pride ourselves on providing an unmatched level of client education and guidance throughout an appointment as well as continuing assistance to our clients after the initial transaction has concluded. Our repeat clients return to us year after year to continue to explore our extensive selection of fine diamond and gemstone jewelry as well as to take advantage of pricing as much as 75% below luxury retail.
San Francisco Diamond Exchange was established in 1972 by Jesse James. His daughter, Jessica, is now the second generation owner and is proud to carry on her father's legacy.
Meet Jessica, Sandra & Ben
After experiencing a personally tailored appointment with one of our experts Jessica James, Sandra Artiga, Ben Baum, you’re going to know more about diamonds than most retail jewelry salespersons do. Our one-on-one consultative approach allows our clients ample time to explore options, have jewelry questions clearly answered, discuss custom jewelry ideas and create the jewelry piece of their dreams. With over 5 decades of combined experience, the team excels in providing top-notch customer service.
Spanish and Hebrew speaking sales associates are available.
San Francisco’s Trusted Diamond Experts
Diamonds with GIA Reports – to guarantee a client’s purchase has been third party evaluated.
OGI Proportion Analyzer – to provide important details that certificates often do not.
Complimentary Insurance Appraisals – to assist our clients in having their purchases insured
We offer complimentary steam cleaning and jewelry inspections to our customers.
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